CODA Breaks Ground for Authentic Deaf Representation

CODA first broke ground with its representation of Deaf culture and American Sign Language on Apple TV+ and theaters. Now, CODA is making history with a HUGE WIN at the Oscars as Best Picture. Troy Kotsur’s performance (see Ava’s exclusive interview with Troy Kotsur) had him bring home the Best Supporting Actor award—only the 2nd Deaf person ever to win an Oscar after Marlee Matlin.

In February, CODA started its winning streak at the SAG awards for best ensemble in a film and Troy Kotsur winning Best Supporting Actor.

 
Cast of CODA accepts SAG Award in Los Angeles on Sunday, February 27th

CODA was also recently received Academy Award nominations: Best Picture for “CODA”; Best Supporting Actor for Troy Kotsur in “CODA”; and Best Adapted Screenplay for writer/director Siân Heder for “CODA.”

Accessibility on Set: Enter the Ava App

In an Apple App Store Preview article, director of artistic sign language, Anne Tomasetti shared that she used Ava on CODA’s set.

We’re honored to be part of the culture of inclusion on set. It’s incredible to see efforts for inclusion in front of and behind the camera!

“With big groups of hearing people, I use Ava — I just put my phone on the table and see what I can catch as it transcribes what people are saying.”

For more information about Ava’s accessibility solutions, click here

CODA Before Apple TV+

The critically acclaimed movie has received 4 awards at the 2021 Sundance Film Festival including the Special Jury Award for Ensemble Cast, the Directing Award, the Audience Award and the Grand Jury Prize.

Apple paid $25 million for the worldwide rights to CODA, the most expensive acquisition of a Sundance film.

Actor Emilia Jones as Ruby Rossi in the film CODA, shown on her family’s fishing boat.Actor Emilia Jones as Ruby Rossi, a 17-year-old child of Deaf adults, in the film CODA.

 

Why Hiring Deaf actors for Deaf characters matter

In addition to receiving industry accolades, CODA is groundbreaking for its commitment to authenticity and inclusion. This is the first major domestic film to include open captions on the big screen. Many from the Deaf and hard-of-hearing community have been asking for this to avoid having to use additional captioning devices that can cause visual fatigue and even physical strain (that’s right, those “cool” captioning glasses can get painful).

Another substantial effort is the intentional casting set forth by CODA’s producers. All three Deaf characters were cast by Deaf actors. It may seem like a small detail, but this authentic representation of Deafness and sign language is a huge milestone for Deaf Hollywood and authentic representation.

Oftentimes, Deaf characters are cast by hearing actors, which presents a huge problem for Deaf actors. In the original French production of the film, La Famille Bélier, the hearing actors played the role of the Deaf family. The film received heavy criticism for this decision in casting.

La Famille Bélier

CODA stars Emilia Jones as the 17-year-old Ruby Rossi, the only hearing person in her family, also referred to as a “Child of a Deaf Adult,” or “CODA.” In the film, she acts as an interpreter for her parents and brother, portrayed by actors Oscar-winning Marlee Matlin, Troy Kotsur and Daniel Durant — and struggles between her desire to become a singer and the obligations she has to her family.

 

CODA culture within Ava

At Ava, we are very familiar with the struggles and obligations of being a CODA. Oftentimes, CODAs are forced to mature quickly and take on the role of an interpreter throughout their life, ensuring the parents have access to communication at all times.

Family portrait of Ava CEO Thibault Duchemin with his mother, father, and sister during his graduation.
Ava CEO, Thibault Duchemin (2nd from the right) with his family

Our co-founder Thibault Duchemin (a CODA himself) witnessed first-hand the injustices and inaccessibility of Deaf existence. He has supported his family’s lack of accommodations and has dedicated his life work to breaking down communications between the Deaf and hard-of-hearing world and the hearing world.

Congrats to the CODA team and to all those who worked hard to make this vision a reality. Fingers crossed for more big wins for the Deaf community!

Marc Frochtzweig
Post by Marc Frochtzweig
May 17, 2022

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